These days, IPOs need a touch of brand marketing and management involving, well-placed positioning and correct pricing. Just as all kind of companies stimulate their customers to consume their products, a company issuing an IPO should also excite the investor’s community to ‘consume’ the IPO. If branding, timing, pricing and communication are not correct, the IPO will be lost.
The IPO pricing exercise needs to strike a fine balance between the following conflicting objectives - optimally monetising the issuer’s holdings and achieving high valuations for the stock, making the attractive from the investor’s standpoint and after-market performance.
That’s one part of the story. The other is communicating the facts to prospective investors’ channels - the broking community and their sub-brokers and agents at almost door-to-door level.
The right marketing mix may require press releases, industry or sector-specific presentations, local and/or international road shows, direct meetings with groups, such as investment clubs, portfolio and fund managers, or individuals, and other ways of interacting with potential investors.
And here come the Emerging Capital Market Experts…..
EMEX assists in the formulation and implementation of the marketing strategies for its clients. Consulters on pricing, communicators of your IPO..
Our marketing services make sure that your IPO will be a successful one.
The IPO pricing exercise needs to strike a fine balance between the following conflicting objectives - optimally monetising the issuer’s holdings and achieving high valuations for the stock, making the attractive from the investor’s standpoint and after-market performance.
That’s one part of the story. The other is communicating the facts to prospective investors’ channels - the broking community and their sub-brokers and agents at almost door-to-door level.
The right marketing mix may require press releases, industry or sector-specific presentations, local and/or international road shows, direct meetings with groups, such as investment clubs, portfolio and fund managers, or individuals, and other ways of interacting with potential investors.
And here come the Emerging Capital Market Experts…..
EMEX assists in the formulation and implementation of the marketing strategies for its clients. Consulters on pricing, communicators of your IPO..
Our marketing services make sure that your IPO will be a successful one.
